5 Ways to Make Your Squarespace Website Work Harder for You
Already have a Squarespace site but not sure you're making the most of it? You’re not alone. Whether you're a small business owner or running a non-profit, your website should be working just as hard as you are—helping people find you, understand what you offer, and take action.
The good news? You don’t need a full redesign to boost your site’s impact.
Here are five simple, strategic ways to make your Squarespace website work harder for you.
1. Make Your SEO Settings Count
Squarespace has solid built-in SEO tools—you just need to use them. Start by filling in your page titles and descriptions under each page’s SEO settings. Use keywords your audience might be searching for (e.g. “eco-friendly dog treats” or “affordable mental health support in La Jolla, CA).
Also: don’t forget to add meaningful text to your images using the file name or alt text—it helps search engines understand your content and improves accessibility.
2. Add Clear Calls to Action (CTAs)
What do you want visitors to do when they land on your site? Book a call? Donate? Sign up for updates? Make that clear.
Add buttons or links with action-oriented text like:
“Book your free consult”
“Donate now”
“Join our mailing list”
“See upcoming events”
Make sure there’s a CTA on every important page—especially your homepage, about page, and services.
3. Use the Announcement Bar Strategically
The announcement bar is a great little feature that sits at the top of your site. Use it to highlight time-sensitive info like:
“Tickets now on sale!”
“Holiday hours”
“New product just launched”
It’s quick to update and hard for visitors to miss.
4. Check Your Mobile Layout
Many visitors will view your site on a phone, so check how everything looks on mobile. Are the images too large? Are buttons easy to tap? Is the text easy to read?
Squarespace is responsive by default, but some layouts still need a bit of tweaking in the mobile view using Fluid Engine. A quick tidy-up can make a big difference in how polished your site feels.
5. Add a Newsletter Sign-Up Form
Email marketing is still one of the best ways to connect with your audience—and Squarespace makes it easy to start. Add a simple sign-up form to your homepage, blog, or contact page and start building your list.
You don’t need to send emails every week, but having a list means you can reach out when there’s something important to share.
Give Your Site a Little Love
You’ve already put time and care into your website—now let it work even harder for you. A few small tweaks can go a long way toward helping you reach more people, grow your impact, and run your business more smoothly.
And if you ever feel stuck or overwhelmed, I’m here to help you make the most of what Squarespace has to offer.