For artists and creatives, a website is more than a portfolio — it’s a way of speaking to your ideal clients. But the secret lies not only in what you show, but how you structure it. A thoughtful layout guides visitors gently through your story, creating space for your work to shine and your personality to come through.

In this post, we explore how to shape your site around the client journey, weaving in storytelling, breathing space, and clarity. From the homepage to your contact page, every section plays a role in making visitors feel seen and welcomed. By focusing on structure as much as style, you’ll create a site that does more than showcase your work — it invites the right people into your world.

Not sure if your website still holds up? Here are 6 clear signs it might be time for a refresh—and how it can help your business or non-profit grow.