Does Your Website Need a Refresh? 6 Signs It’s Time to Update

Websites age—just like fashion trends, tech tools, and even your audience’s needs. If you built your site a few years ago (or longer), it might not be keeping up with the times—or doing your business or organisation any favours.

Not sure if it’s time for a refresh? Here are six signs your website could use a little love.

1. It Doesn’t Reflect Who You Are Anymore

Maybe your services have changed, your brand has evolved, or your mission has sharpened over time—but your website still says the same old thing. If your homepage no longer tells your story clearly, it’s time to update your content and visuals so they reflect where you are now, not where you were.

2. It Looks Outdated

Design trends move quickly, and what looked modern a few years ago might now feel tired or clunky. If your site is still using overly narrow layouts, mismatched fonts, or low-resolution images, it might be giving visitors the wrong impression.

A fresh look—aligned with your brand—can make your website feel more inviting, trustworthy, and professional.

3. It’s Not Great on Mobile

More than half of all website traffic comes from mobile devices. If your site isn’t easy to read, navigate, and interact with on a phone or tablet, you could be losing visitors before they even get to know you.

Squarespace’s tools make it easy to create mobile-responsive designs. If your current site falls short here, a redesign can make a big difference.

4. You Avoid Updating It

If you dread logging into your website because it’s confusing, cluttered, or feels like a tech headache, that’s a red flag. Your site should be a helpful tool—not a source of stress.

A refresh can simplify things behind the scenes and give you more confidence to keep your content current.

5. It’s Slow to Load or Has Broken Features

Pages taking forever to load? Forms not working? Broken links? These little things can lead to big frustrations for your visitors—and often stop them from taking action. A refresh can improve performance and user experience across the board.

6. You’re Not Seeing Results

If your site isn’t getting enquiries, bookings, sales, or whatever your goal may be, it might not be doing its job effectively. Sometimes it’s a matter of messaging, layout, or having clear calls to action.

A refresh can help guide visitors where you want them to go—and make it easy for them to take the next step.

Time for a Website Refresh?

Your website doesn’t need to be flashy—but it should feel aligned, functional, and easy to manage. If your current site feels like it’s lagging behind, a light refresh could breathe new life into it—and help your business or non-profit connect more effectively with the people you’re here to serve.

Need a second opinion or a helping hand? I’d be happy to take a look and chat through your options.